PERSONAS
PERSONAS
DEFINE IA
DEFINE IA
USER JOURNEY MAPPING
USER JOURNEY MAPPING
2. Develop
IDEATION
IDEATION
LO-FI WIREFRAMES
LO-FI WIREFRAMES
HI-FI DESIGNS
HI-FI DESIGNS
ENGINEERING HANDOVER
ENGINEERING HANDOVER
TEST & ITERATE
TEST & ITERATE
LAUNCH
LAUNCH
Busy and revenue conscious, they want a powerful, easy to use and error-proof tool that allows them to make important changes on their apps quickly.
Busy and revenue conscious, they want a powerful, easy to use and error-proof tool that allows them to make important changes on their apps quickly.
Busy and revenue conscious, they want a powerful, easy to use and error-proof tool that allows them to make important changes on their apps quickly.
PERSONAS
PERSONAS
Based on a year of working closely with eCommerce managers and designers for daily asset management and app improvements for over 20 shopping apps, I created two main user personas that the mobile app builder tool would be used by.
Based on a year of working closely with eCommerce managers and designers for daily asset management and app improvements for over 20 shopping apps, I created two main user personas that the mobile app builder tool would be used by.
PERSONAS
Based on a year of working closely with eCommerce managers and designers for daily asset management and app improvements for over 20 shopping apps, I created two main user personas that the mobile app builder tool would be used by.
Define
PERSONAS
PERSONAS
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
USER JOURNEY
USER JOURNEY
DEFINE PRODUCT INFORMATION ARCHITECTURE
DEFINE PRODUCT INFORMATION ARCHITECTURE
Using the personas, I was able to create the information architecture and user journey mapping. These practices helped shape the possibilities and conceptualise what the product should and could do for the business, existing clients and future users.
Using the personas, I was able to create the information architecture and user journey mapping. These practices helped shape the possibilities and conceptualise what the product should and could do for the business, existing clients and future users.
DEFINE PRODUCT INFORMATION
ARCHITECTURE
Using the personas, I was able to create the information architecture and user journey mapping. These practices helped shape the possibilities and conceptualise what the product should and could do for the business, existing clients and future users.
Develop
IDEATION
IDEATION
LO-FI WIREFRAMES
LO-FI WIREFRAMES
HI-FI DESIGNS
HI-FI DESIGNS
RESEARCH & IDEATION
RESEARCH & IDEATION
RESEARCH & IDEATION
Before fleshing out the lo-fi wireframes, I analysed the competition of mobile app/web builders to identify key user needs and challenges when launching and managing native mobile apps.
With these insights, I curated a moodboard that encapsulates what the app builder could look and feel like.
Before fleshing out the lo-fi wireframes, I analysed the competition of mobile app/web builders to identify key user needs and challenges when launching and managing native mobile apps.
With these insights, I curated a moodboard that encapsulates what the app builder could look and feel like.
Before fleshing out the lo-fi wireframes, I analysed the competition of mobile app/web builders to identify key user needs and challenges when launching and managing native mobile apps.
With these insights, I curated a moodboard that encapsulates what the app builder could look and feel like.
LO-FI WIREFRAMES
LO-FI WIREFRAMES
VIEW OTHER WORKS
eCommerce Mobile Apps - iOS & Android
BRAND EXPERIENCE, ECOMMERCE, FASHION, D2C, MOBILE DESIGN, IOS, ANDROID, SHOPIFY
eCommerce Mobile Apps - iOS & Android
PRODUCT SOFTWARE DESIGN, NO CODE TOOL, END-TO-END, SHOPIFY APP
eCommerce Mobile Apps - iOS & Android
PRODUCT SOFTWARE DESIGN, NO CODE TOOL, END-TO-END, SHOPIFY APP
Rebranding Venn Apps
BRANDING, CORPORATE IDENTITY, CREATIVE DIRECTION, LOGO, WEBSITE
Rebranding Venn Apps
PRODUCT SOFTWARE DESIGN, NO CODE TOOL, END-TO-END, SHOPIFY APP
Rebranding Venn Apps
BRANDING, CORPORATE IDENTITY, CREATIVE DIRECTION, LOGO, WEBSITE
PRODUCT SOFTWARE DESIGN, NO CODE TOOL, END-TO-END PRODUCT DEVELOPMENT, SHOPIFY APP
PRODUCT SOFTWARE DESIGN, NO CODE TOOL, END-TO-END PRODUCT DEVELOPMENT, SHOPIFY APP
PRODUCT SOFTWARE DESIGN, NO CODE TOOL, END-TO-END PRODUCT DEVELOPMENT, SHOPIFY APP
Design an easy to use mobile app builder
Design an easy to use mobile app builder
Design an easy to use mobile app builder
MY ROLE
MY ROLE
MY ROLE
TEAM
TEAM
TEAM
Jun ‘21 - Sep ‘22
Jun ‘21 - Sep ‘22
Jun ‘21 - Sep ‘22
TIMELINE
TIMELINE
TIMELINE
*Product Manager joined 2 weeks before the launch of MVP
*Product Manager joined 2 weeks before the launch of MVP
BACKGROUND
BACKGROUND
BACKGROUND
Venn Apps started its journey helping Shopify merchants design, launch and manage bespoke native iOS and Android mobile apps. Joined as first designer in team of 2 co-founders and 1 CTO, my very first task was to complete a full redesign of a multi-language shopping mobile app from scratch back in Oct 2020.
Fast forward to June 2021, Venn Apps was ready to give its white label software a public facing dashboard that would enable any Shopify merchant create beautiful and integration rich mobile apps.
Venn Apps started its journey helping Shopify merchants design, launch and manage bespoke native iOS and Android mobile apps. Joined as first designer in team of 2 co-founders and 1 CTO, my very first task was to complete a full redesign of a multi-language shopping mobile app from scratch back in Oct 2020.
Fast forward to June 2021, Venn Apps was ready to give its white label software a public facing dashboard that would enable any Shopify merchant create beautiful and integration rich mobile apps.
Venn Apps started its journey helping Shopify merchants design, launch and manage bespoke native iOS and Android mobile apps. Joined as first designer in team of 2 co-founders and 1 CTO, my very first task was to complete a full redesign of a multi-language shopping mobile app from scratch back in Oct 2020.
Fast forward to June 2021, Venn Apps was ready to give its white label software a public facing dashboard that would enable any Shopify merchant create beautiful and integration rich mobile apps.
TASK
TASK
TASK
Design an eCommerce mobile app builder that enables one to create unique shopping experiences within the existing Venn Apps framework.
Design an eCommerce mobile app builder that enables one to create unique shopping experiences within the existing Venn Apps framework.
Design an eCommerce mobile app builder that enables one to create unique shopping experiences within the existing Venn Apps framework.
